Invitae Cookie Policy

Last updated: May 25, 2018

Our Cookie Policy (this “Policy”) explains how Invitae Corporation, including its affiliates and subsidiaries ("Invitae,” “we” or “us”), uses cookies and similar tracking technology when you access or use our websites, or any other websites, pages, features, or content owned or operated by Invitae (collectively, our “Services”). Please read this Policy carefully so that you can be informed about our cookie-related privacy practices when accessing or using our Services.

This Policy is part of, and is governed by, the terms and conditions set forth in our Terms of Use located at You should also familiarize yourself with our Privacy Policy.

Unless we ask for your explicit consent, by accessing or using our Services, you accept the data practices and terms detailed in this Policy. If you do not agree with this Policy, please discontinue your access or use of our Services immediately. This Policy does not apply to services offered by other companies or other sites linked from our Services.

Amendments to this Policy
We may update this Policy at any time. You will be notified if we make any material changes to this Policy when you first visit our Services after the change or via email. In the event we send you an email notice, we will use the email address we have on file. We will update the Last Updated date at the top of this Policy when we make changes to this Policy.

What is a cookie?
Cookies are small data files that we transfer to your device to collect information about your use of our Services to help us understand you better. Cookies can be recognized by the website that downloaded them or other websites that use the same cookies. This helps websites know if your browsing device has visited them before.

We allow selected third parties to place cookies through our Services to provide us with better insights into the use of the websites and more. Cookies on our Services that are supplied by us are called “first-party cookies,” while cookies on our Services that are provided by third parties are called the “third-party cookies.” Third-party cookies are operated by third parties that can recognize your device across the Internet, such as when you visit other websites or mobile apps. Invitae does not control how third-party cookies are used, and we encourage you to check the websites of any third-party cookie providers for more information about how they use cookie information.

Does Invitae use other tracking technologies?
We use other tracking technologies similar to cookies, such as flash cookies, web beacons, or pixels. These technologies also help us understand how you use our Services in the following ways:

  • Flash Cookies: We may use "flash cookies" (also known as “Local Shared Objects” or "LSOs") to collect information about your use of our Services. Flash cookies are commonly used for advertisements and videos.
  • Web Beacons: Web beacons (also known as “clear gifs”) are tiny graphics with a unique identifier, similar in function to cookies. Web beacons are embedded invisibly on web pages and do not store information on your device like cookies. We use web beacons to help us better manage content on our Services and other similar reasons to cookies.
  • Pixels: We place “pixels” on a website or within an email for the purposes of tracking your interactions with our Services. We often use pixels in combination with cookies.

We generally refer to cookies, web beacons, flash cookies and pixels as “cookies” in this Policy.

Are cookies “personal information”?
Invitae generally treats data collected by cookies and other tracking technologies as non‑personal information. Some cookies are used to collect anonymous information on the pages visited, while others may collect IP addresses, user IDs, or similar identifiers that are considered personal information by local law. In instances where the local law recognizes such information as personal we treat the cookie information with identifiers as personal information. If we combine non-personal information with personal information, then the combined information will be treated as your personal information for as long as it remains combined.

Why does Invitae use cookies?
Cookies can serve a variety of purposes. For example, cookies can tell save your website preferences, tell us which pages are most popular, alert us when certain pages are receiving error messages, or provide you with a secure browsing session on our Services. Such information helps us improve and optimize our Services.

In addition, Invitae also uses advertising cookies because they help us with marketing our products and services to you based on your interests and preferences. Advertising and marketing cookies collect information about your browsing habits to provide us with insights about your interests and preferences. For example, you may see advertisements about Invitae when you leave our Services.

Types of cookies collected by Invitae
We use the cookies described below on our Services:

Categories of cookies Description
Strictly necessary Some of the cookies we use are necessary to provide our Services to you. For example, these cookies help you access secure parts of our website, flag any technical errors for us, and help us detect, prevent, and mitigate malicious and fraudulent activities on our Services. Without such cookies, some of our Services cannot be provided to you.
Functional Functional cookies collect information about how you use our Services, provide you with certain functions on our Services, and they remember your preferences. For example, these cookies allow our Services to remember your country selection or your display name as you navigate through our Services. Without these cookies, parts of our Services cannot be provided to you.
Analytics, performance, and research These cookies provide us information about your interactions on our Services to help us improve and maintain our Services. For example, they tell us whether you visited certain parts of our Services, how long you spent there, or what you clicked on. Without these cookies, we will not know which cookies are
Marketing Our marketing cookies allow us to be more informed about your interests and preferences by collecting data about your interactions with our marketing activities, such as parts of our website and our emails. The marketing cookies also allow us to measure how effective a marketing campaign is.
Advertising These cookies deliver relevant advertisements to you off of our Services. Our advertising partners will collect information about your interaction with their advertisements to measure the effectiveness of our advertising campaign and to deliver advertisements that are more relevant to you and your interests.

How long does Invitae store cookie data?
Our cookie data retention periods vary on the type of cookie. A “session cookie” collects and stores information about your interactions with our Services and is deleted after you close your browser. A “persistent cookie” saves information about you for longer periods of time, such as your registration ID and login password for future logins to our Services. The retention period for persistent cookies vary and are dependent on the purpose of the cookie collection. If you are concerned about your cookies, you can delete cookie data as described below.

How to manage cookies via your browser settings
Depending on the type of cookie you would like to manage, you should take the following steps:

  • First-party cookies
    You can enable, disable or delete cookies via your browser settings. To do this, follow the instructions provided by your browser, usually located within the “Help”, “Tools” or “Edit” settings of your browser. Please be aware that if you disable cookies on your browser, you may not be able to access secure areas of our Services and parts of our Services may also not work properly (e.g., referral links, preferences, etc.).

    Many browser manufacturers provide helpful information about cookie management, including, but not limited to:

If you use a different browser than those listed above, please refer to your specific browser’s documentation. You can also find out more information about how to change your browser cookie settings at

  • Third-party cookies
    Some of the cookies on our Services are placed on your browsing device by a third party. You can manage such cookies through your browser (as described above) or by checking the third party’s website for more information about cookie management and how to “opt-out” of receiving cookies from them.

How can I opt-out of interest-based advertising cookies?
Invitae does not control interest-based advertising cookies on our Services. If you would like more information about such cookies or to opt out of having your cookie information used by companies, please visit;; or

How can I opt-out of analytics and marketing cookies?
Some of the third parties that serve analytics and marketing cookies via our Services allow you to opt-out of their processing directly, as further described on their websites below:

Contact Us
If you have any questions or concerns regarding this Policy, please review our Privacy Policy or Terms of Use. If you do not find the answers there, please contact us at